Information, Education & Communication (IEC)

IEC Activities

IEC Cell is functional under the administrative control of Director General, Health Services.

The Cell comprises of limited manpower as Joint Director, State IEC Officer & Photographer cum Artist.

Implementation – A Systemic And Integrated Approach

• Development of area specific and need based Action Plan.
• Empanelment of Professional Media Agencies for message designing.
• Development of prototypes, pre-test and dissemination
• Formulation and Designing of Media Plans.
• Impact Evaluation.

Activities Performed

• Electronic Media – (Radio and TV Spots on issues related to ANC, Promotion of Breast Feeding, Non Scalpel Vasectomy, Immunization, Adolescent Reproductive Health and Role of ASHA under NRHM)
• Print Media – Posters, Leaf Lets, Boucher, Folder, Flip Books, Calendars (Panchang) and different issues under NRHM
• Outdoor Media – Hoardings, Glow Signs, Video Vans & bus on Issues related to RCH, Malaria, Leprosy and Female Feoticide.
• Interpersonal Communication – Population Education Programmes for Higher Secondary Schools (with Emphasis on Adolescent Girls & Boys), Orientation Training Camps for Service Providers including teachers & ICDS workers, workshops on RCH & NRHM for PRIs and Community opinion leaders.
• Folk Media – to disseminate Issues on Leprosy area specific folk groups were utilized.
• Other Media- Display advertisement through regional NEWS papers

List of Empanelled Media/Advertising Agencies for IEC/BCC activities under NRHM for 02 years from September 2011

Category	IEC/BCC Needs	Detailed scope of IEC /BCC task	Name of Media/Ad Agency shortlisted for empanelment
A	Print Production Media	Design and production of leaflets, posters, handouts, reports, calendars, Boucher, flip books, training modules, stickers, flex printing (banner etc), poly plastic printing (banner etc) IEC material on cloth/woven/non-woven material etc.	M/s Samaya Sakshay, Dehradun M/s Sonex Print Pack P. L., Ghaziabad M/s Sharad Advertising Pvt. Ltd., Delhi M/s Vivid India advtg & Mktg, Delhi M/s Square Communications Pvt. Ltd., New Delhi M/s Goldmine Advertising Ltd., Delhi M/s Prabhatam Advertising Pvt.Ltd.,Delhi M/s RK Swamy, New Delhi M/s Quantum Communications, Delhi
B	Electronic Media (Production, Media buying & placement)	Conceptualization & Development of T.V Spots, Radio spots, Films & Documentaries And Media placement & procurement as per Prasar Bharti/DD/ DAVP guide lines.	M/s Uurdhva Kreative Media, Dehradun M/s Tuk Tuk Advertising, Lucknow M/s Vivid India advtg & Mktg, New Delhi M/s Goldmine Advertising Ltd., Delhi M/s Prabhatam Advertising Pvt.Ltd., Delhi M/s RK Swamy, New Delhi M/s Square Communications Pvt. Ltd., New Delhi M/s Sharad Advertising Pvt. Ltd., Delhi
C	Mid Media And Interpersonal Communication	Conceptualize, design, develop & implementation of Events, Melas & Fairs, Video-on-wheels, Street/ Theatres/ Folk media, IPC training, Outreach contact programs, Training materials etc.	M/s Vivid India advtg & Mktg, New Delhi M/s Square Communications Pvt. Ltd., New Delhi M/s Goldmine Advertising Ltd., Delhi M/s Prabhatam Advertising Pvt.Ltd., New Delhi M/s Garuda Advertising Pvt. Ltd. Delhi M/s RK Swamy, New Delhi M/s Sharad Advertising Pvt. Ltd., Delhi
D	Below the line Media	Design, Develop & installation of hoardings, Tableaux, bus panels, Unipoles & traslites at railway platforms, kiosks, display boards, glow signs, Tin plate other outdoor IEC material etc.	M/s Bharti Adver & Mark co., Muzaffarnagar M/s Vivid India advtg & Mktg, Delhi M/s Square Communications Pvt. Ltd., New Delhi M/s Goldmine Advertising Ltd., Delhi M/s Quantum Communications, Delhi M/s Prabhatam Advertising Pvt.Ltd., New Delhi M/s Garuda Advertising Pvt. Ltd. Delhi M/s RK Swamy, New Delhi M/s Sharad Advertising Pvt. Ltd., Delhi
E	Press Campaigns	Conceptualization & development of press campaigns	M/s Trail Blazer Media Pvt. Ltd., Dehradun M/s FM Advertising, Dehradun M/s The Advertising Corp. of India Pvt. Ltd., Dehradun M/s Panchtatva Advertising marketing, Dehradun M/s Adknack Advertising, Dehradun M/s Eashita Advertisers, Dehradun M/s Interads Advertising Pvt. Ltd, Dehradun
F	Mass media	All elements of integrated communication campaigns	M/s Vivid India advtg & Mktg, New Delhi M/s Square Communications Pvt. Ltd., New Delhi M/s Goldmine Advertising Ltd., Delhi M/s Prabhatam Advertising P.L., Delhi M/s Garuda Advertising Pvt. Ltd. Delhi M/s RK Swamy, New Delhi M/s Sharad Advertising Pvt. Ltd., Delhi

Beneficiary:

Public

Benefits:

Information